Insights & guidance
Four decades of buying, selling, and investing on Chicago's Northside — written down so you can make smarter decisions, whichever side of the table you're on.
The inspection, the insurer, the lender and the condo association: how an aging roof actually gets handled in a Northside sale, and how it gets negotiated.
Read the guide → Market Update · September 2026Lincoln Square closed prices are up 19.7% — but buyer demand has been falling since July and unsold listings are aging. Why your comps describe a market that has already moved.
Read the update → Market Update · August 2026Chicago tops all twenty Case-Shiller metros in price growth — yet demand has been cooling since July. Why the sellers pricing on last month's headlines are the ones still sitting.
Read the update → Market Update · July 2026The headline says one market. Two Northside ZIP codes — and a look below them to Lincoln Square itself — say four different ones. Why a citywide average can't price your home.
Read the update → For Buyers · July 2026What a first purchase really costs, how to choose between Lincoln Square, Ravenswood, Andersonville, and their neighbors, and the mistakes that cost buyers the most.
Read the guide → For Sellers · July 2026The prep work that actually moves the sale price, what to skip, and how pricing in the first two weeks decides your outcome.
Read the guide →Tell us what you're weighing — we'll give you a straight answer, and it may become the next article.
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